Coin History – Aid To Finding & Building Coin Collections With Metal Detectors

March 1781, The Articles of Confederation gave Congress the right to determine the value and the alloy to be used in any coin struck in America. This gave the states the right to coin money, and New Hampshire was the first to take action but few of the coins made it into circulation. Several states, such as New Jersey, Vermont, Connecticut, Massachusetts and New York began coining copper coins. In 1793 the US Federal Mint opened for business producing half-cents and cents because they were desperately needed for everyday commerce in the young but growing new nation. These early colonial and US Federal Mint coins have been found by metal detector users by extensive research and also by luck. The low mintage level meant fewer coins were lost and the likelihood of finding them with a metal detector greatly reduced.

Many half-cents and large cents minted from 1800 to 1857, when the era of their minting ended, have been located by detectorists, with the majority of them being found in the eastern sector of the US. My personal oldest is an 1812 Large Cent found at a spring in Palm Harbor, FL. This spring was known to be a watering spot for wagon trains going through Florida in the mid 1800′s and had become a favorite swimming and partying spot for teens in recent years. It was research that urged me to check it out and that 1812 cent was my reward. It was also the only non-modern coin I found as many others had hunted this spot before I did in the early 70′s.

As a young man in my early twenties, I learned a history lesson that has impacted my metal detector use for nearly 40 years. If you want to find a specific type or dated coin, i.e. Standing Liberty Quarters 1916-1930, you need to research and find settlement or building activity information corresponding to that time frame. The 1916 SL Quarter is extremely rare. To find one that has a date on it is extraordinary as only 52,000 were released into circulation in 1916 and the dates on all issues from 1916 to 1924 wore off quickly by handling. Research county or city building records, read early histories of your community and yes, if possible, talk to elderly people who were raised there. To find a quality rare 1916 Quarter, the areas checked should have had building activity between 1916 and early 1920′s. Looking in these areas will increase your chances of finding rarer tougher dates. I have found one with just a trace of the date and it was found on a researched school building site. This site also yielded a 1916 S Barber Quarter in VF, 1916 P & S Mercury Dimes in AU condition and a high grade 1916 Buffalo Nickel.

Silver coinage has great appeal to coin collectors and has a history worth investigating. The 1792 half-disme or half-dime is rumored to have been made from George Washington’s own silverware. This was the year before the US Mint actually opened and the half-dime was struck by the US Mint from 1794-1873. It may seem strange to us today that our first 5 cent coin was not a nickel, but a silver half-dime as nickel production did not begin until 1866. These beautiful small denomination silver coins of several varieties are also tough to find because of age and size. Research again is essential in finding many of these. I have found six dating from 1841-1857 ranging from AG (about good) to fine condition. Five of the six were found in researched sites and the lower condition coins probably reflect the fact that 1860 is the earliest settlement date for this community and only 2,000 people lived here in 1900. By 1900 very few of the half-dime coins were in general circulation.

Other silver denominations that have been struck include the 3-cent piece or “trime” as it was known, the dime, the 20-cent piece, the quarter dollar, half dollar and one dollar coins.

Why would our nation produce a 3-cent Silver coin? Postage stamps cost 3-cents for many years and convenience was important to the public. That is probably the reason that a 3-cent nickel was produced too (the convenience issue is why many coins have short-lived production). I have used coin history in finding both 3-cent coins but the numbers are small because mintages were low and the silver coins only minted between 1851-1873 and the nickel version from 1865-1889. I have found enough of the nickel type (a larger coin) to have filled more than half of the spots in the coin folder. Grade levels for most of these coins are lower than average as nickel coins do not do well in the ground.

The 20-cent coin is the toughest silver issue to find in the ground. Only the flying-eagle cent had a shorter life. Production of this type was only four years with coins issued for circulation 1n 1875 and 1876. This is the only type coin that I have not located with a metal detector. Finding one is my biggest challenge because production in 1875 included 1,155,000 coins from the San Francisco Mint, 133,290 from the Carson City Mint and only 39,700 from Philadelphia. To make it tougher, the demand was so low for the coin that the mint director Linderman ordered Carson City to melt all that it had on hand after producing only 10,000 for circulation in 1876. 12,359 coins were melted down leaving very few of the 1876 coins escaping into circulation and only 15,900 were produced in Philly and none in Franny for that year. This is an issue that very few metal detectorist have found, but I will keep trying!

The most sought after and most collected silver coin is the Morgan Dollar. Minted from 1878 to 1921 many millions were minted and large numbers of them, singularly and in caches, have been found with metal detectors. There were none minted between 1905 and 1920 and 1893 – 1895 mintages were low but applying the same type of building activity analysis can lead to some good detector finds. An upper class neighborhood area where many of the homes were built in the 1880 to 1900 time-frame has yielded several Morgan Dollars for me. A very valuable 1882 S in AU condition with doubling on both sides is the best, but choice 1885 O and 1896 coins are also nice additions to my collection.

I have applied the research principle of coin history to building time with all 20th century coin types. Whether it is houses, schools, commercial buildings or industrial structures, I have found numerous valuable coins with this technique. A home built in 1909 turned in a 1908 S Indian Cent and a 1909 S Lincoln. A two story house built in 1890 and used as a high school turned up nearly 40 V Nickels including a 1885 and a 1912 D (plus numerous turn of the century Indian cents). A commercial parking lot from an early 1900′s tanning business yielded a 1904 O and 1904 S Barber Halves with the New Orleans mint coin in XF and valued at $240. A school yard where the 1917 building was destroyed in 1964 yielded over 240 pre 1940 coins when the entire lot was leveled over a three month frame in 1978. Over 50 of those coins were Buffalo Nickels with 30 of them in the teen years. This is the same site mentioned above that turned up my rare 1916 SL quarter and as an unexpected bonus, the oldest of my metal detecting coin finds, an AD 69 Israel half-shekel.

Free Ads for Small Businesses During COVID-19

Amidst this pandemic many people got the opportunity to help out and do what they need for their community. A lot of us got to connect with our communities in new ways. In Boston small businesses have lost a significant amount of foot traffic.

“There’s people DoorDashing and post-mating half the stuff they usually buy” – owner of Symphony Mart on Boylston St. in Fenway.

Convenience stores are losing foot traffic at the rates they’ve never seen.

“Who’s buying diamonds during the pandemic? Not a lot of people” – owner of Boston jewels, Maury and his wife (have been operating over 20 years).
This is another brick and mortar store that was advertised by this small marketing agency in Downtown Boston.

When I was reaching out to the founder of Oakland Trust Marketing Company, I told him I was an aspiring journalist interested in their methods. He responded to me with a phrase that I may not be allowed to re write on here. I explained to him that I’m not here to complain about anything, just to learn. Finally he agreed to give a statement although he asked not to be named, he wanted the world to take away one thing;
“Connecting customers with quality products is all I know how to do, I was doing it before the pandemic and We’re doing it even more now. This is the time when people need you to shop, we spent our money like crazy before the pandemic and now all of a sudden we know how to budget. Buy your candy bar you deserve it! Have been looking for a sign from god to pull the trigger on a Beautiful argument solving necklace for your significant other, now you have it.” – Founder of Oakland Trust Marketing Company.

I get the sense that maybe he was trying a bit too hard on the sell there in our conversation, but at the same time I sort of appreciate the effort just because I know that’s what this young kid is doing while running around Boston promoting these stores. He’s always on the sell and always making sure you know where to go. I wouldn’t want to have a long nice relaxing dinner with the guy but I’d definitely want him pushing whatever I think of in the future. If I was going to make a start up I’d definitely consider their designs and slogans. After looking into them I was fascinated by the way they incorporated actual features unique to these stores within the ad. The ads didn’t look tacky, they were tacky don’t get me wrong, because they are ads and almost all ads are tacky when you know they are trying to sell. This was a different style of tacky, I hadn’t seen it before. I didn’t know how to rate it, how to judge it, I didn’t even know what to say about it, but here I am 73 hours later writing about it.

How to Manage Your Business While Traveling

Whether it’s following up on work, assigning tasks, checking on your business mail, or just replying to customers, it can all be done from your phone. As a matter of fact, almost anything can get done online, through your phone today.

Yes, it’s that simple. But don’t go running home or rushing off to your next vacation destination just yet! We need to establish how you can get all this done and more without being at the office. Keep reading to find out the key factors you need to consider when managing your business while traveling or being away.

Key Factors to remotely managing your business:

Conduct Regular Meetings:

Everyone doesn’t need to be huddled up in the conference room to conduct a good meeting; you can get remote employees, freelancers, and employees at the office all in the same meeting with just an internet connection.

Now meeting on a daily or even weekly basis can be difficult while you’re traveling because you’re mostly busy and have other things to address. However, meeting with the managers weekly or bi-weekly will reassure your presence in the office and confirm your supervision on all business matters.

You can easily conduct meetings through Skype or Google Hangouts where everyone can see each other and even share files if needed. You can also use Google Slides for presentations or Team Viewer to share your computer screen with everyone for demonstration.

Be sure to regularly interact with your employees no matter where you are and build close relations with them that can evolve into trust. If this is accomplished, you’ll never need to worry about business when you’re away.

Follow-up on Work Progress & Hours:

You being away from the office should never mean work doesn’t get done or is on pause. Technology created a solution for slacking or lazy employees, time tracking software. This type of software allows you to track employees working hours so you will always be updated with who came late or who worked overtime.

Employees will be able to track their shifts, breaks, and leave notes on their work progress.

There are many types of time tracking software, some are essentially focused on tracking working hours like ClockIn Portal that generate timesheets and can be integrated with payroll systems.

Others include a project management feature like Zoho Projects where you can share projects, assign tasks, and follow-up on tasks.

You can also use essential project management software like Basecamp or Asana that mainly focus on getting work done efficiently. Project management software allows you to assign tasks, update them with comments, set deadlines, add attachments, and eventually mark them as complete. With a straightforward tracking method of working hours and work progress, employees will feel obligated to stay focused and get things done faster.

Handle Business Mail Instantly:

While traveling, your mail is something you mustn’t forget about. Neglecting your mail for even a few days can lead to problems. Unattended mail can be important contracts from clients, documents from partners or investors, or feedback from your customers.

With a virtual mailbox, you can take your mail with you wherever you go.

A virtual mailbox is a mailbox that you can access online and handle your mail. The options vary from shredding any document or forwarding packages to opening, archiving, or downloading mail in just a few minutes. Your mail is delivered to secure mail facilities where the envelope is scanned and uploaded to your cloud-based mailbox for you to control.

So not only is it remote access to your important mail, but it eliminates the need for a mailroom! This means lesser paper storage, no mail operators, and faster mail operations, a win-win for you and your pocket.

Coworking Spaces for Business Travelers

Travelling is a very basic component of every business institution. Meeting with the partners and remote coworkers every now and then is crucial to intensify the growth of the business. Generally, the business executives prefer meetings in person. For countless reasons you may have to travel to different cities or countries and host business meetings.

However, the work ethics has changed significantly in the world, making things more digitalized but there are not enough ideas in the world that can put an end to business travelling. While hotel conference rooms are always a pick for the business travellers, the meetings can also be held in the coworking spaces.

Hotel conference rooms charge immensely to arrange meetings. And since these meetings are quite frequent, you always look for an outlet that can save you some money. So today, we will be discussing some of the choices that you have to hold meetings or presentation for your business-

Business Centers- To begin with, we would like to introduce Business Centers as your initial choice of holding business meetings. This alternative does not require any former investment. The presentation rooms and business meeting rooms are rented on hourly basis or for days. You can rent the room as per your needs. Most of these places are equipped with internet, printers, workstations, meeting tables in different sitting capacities, projectors, etc. The Business Centers are designed to give you real-life office experience on a remote location.

Business Hotels- As we were discussing earlier, Business Hotels is the common-most choice of every business traveller to host business meetings. These hotels usually have meeting rooms, classrooms, private office, individual desks etc. The ambience is amazing and you can also quickly arrange lunch for the clients. The Business Hotels are usually equipped with all the major amenities that you may need to hold meetings. The rent however is a troublesome element. You will find business hotels to charge massively for the services delivered. You can rent it for hours or days, as per your needs. Of course, you can also stay at the same hotel and make arrangements for the meeting.

Coworking Spaces- One of the most pragmatic option that is available on an affordable rate are the coworking spaces. Coworking spaces are still creating their market as not many business people know about it. These offices are available at low prices and can be rented for hours or days. They have fine suitable for different kinds of professionals. The amenities that you get at coworking spaces are internet, projectors, meeting rooms, etc. You can also conduct meetings in the dedicated coworking places and meet new people. This will also help you to connect with professionals that may help you with your business as well. It is a perfect choice for the professionals with budget constraint.

How To Show Your Business Authenticity In Your Content

To get started creating authentic content, you’ll want to define your ideal customer and know what is important to share with them to lead them through your funnels – in a way that matches their intent based on where they are in their buying cycle.

Share Your Stories

But you need to know what stories to share. When you really understand who your audience is, and what they need to know based on where they are in their buying cycle, it’s easy to choose which stories to share. And the more you can share with your audience, the better. When you share and relate with them, they’re going to see your authenticity shining through as it relates to them.

Be Transparent

Okay, you want to be transparent. But first you need to decide how transparent, then stick to that. Makes sure the transparency you’re using matches the need of the customer. For example, if you are claiming to make $100K a year, why don’t you show them? If you’re just saying you can make money, that’s different. But if you state a number, it’s important to also be willing to show the proof.

Engage More

A great way to create content is through engagement. For example, if you have Facebook groups that you like to go to, are you using them in a manner that is authentic with what you want to achieve? Do you answer questions openly or do you ask them to PM you? It’s probably better to talk about some things openly even if they are a problem or complaint. This is going to make you even more transparent and authentic to your followers.

Tell Customer Stories

One way to use content to show authenticity is to collect and share your customers’ success stories. This is a great way to show what is working to the rest of your audience. They love to read stories and connect with people who are already your customers. You can do this in a blog post, on social media, or via live interviews using Facebook Live or Zoom.us.

Be Consistent on All Channels

Today, marketing in a multichannel environment is expected. You’re going to need to market online and offline and in various channels in both environments. Then you need to be consistent. Consistency is much easier if you’re already being authentic to your brand and yourself.

Use Different Formats

Content marketing requires that you use a lot of different formats of content, much of which you can repurpose. For example, if you interview a satisfied customer via Facebook Live or Zoom, you can turn that interview into a blog post as well. Then you can even use that interview in a book as an example. Plus, you can pull quotes from the interview to make memes.

When you learn to match the content to your customer’s buying cycle, using authentic forms of content from yourself, users, and others who contribute content to your industry or niche, you’re going to find that it’s easier to create content for your audience. This is because you know that you’re being true to your brand and yourself.

Defining Marketing Objectives and How They Relate to the Business

Various types of products and services have various marketing objectives due to the nature of their trade. Objectives are best defined in a marketing plan which details exactly how the company can benefit if it takes on projected sales and marketing activities. The plan highlights the marketing mix, its budget, and how the business will expand in a specific period.

Marketing communication has channels that deliver your business message to the large masses. These days, companies use both print media and electronic media in their marketing mix. They like to take part in events and put up kiosks in various busy spots of the city for product testing as well. If the objective is to reach large masses you can create TV ads. To engage users online companies create websites and use questionnaires for new product development, learn more about consumer behavior, their likes and dislikes.

Reinforcement is the main element of integrated marketing communication as it ensures all elements of a result-driven campaign work cohesively to achieve objectives. For brand awareness five elements are most important as follows:

Personal Selling
Advertising
Sales Promotion
Direct Marketing
Publicity

A promotional mix works like a combination of options and the options that suit the trade best are always part of a marketing mix. If you are a local restaurant there is no need to advertise on TV. All you need is sales promotions, websites, and direct marketing through food delivery companies. For an FMCG TV ads are essential when you have a lot of competitors. FMCGs try to make sales using all types of channels. So objectives of the marketing communications (MC) depend on the type of business you are in.

The importance of integration

Integration is important for consistency. For example, if the brand logo appears different on the packaging than what is displayed on the website it gives off a very bad impression. Uniformity gives you a clean brand image that is more trustworthy. The corporate identity has to be maintained at all times. The look and style of your brand need not change across the various channels. Your brand message has to be consistent for corporate reasons. The target audience will take actions you want them to if you have a consistent message across many platforms. For this reason, the brand, the agencies, media, channel members, and the MC support services all need to work together to ensure they are on the same page. This prevents clutter which is damaging for the company image.

Role of marketing communications in promoting and developing brands

Promoting and developing brands requires work on graphics. When you have attractive graphics the brand name will be well recalled as the mind likes to retain eye-catchy graphics. When you have the effectual graphics for your advertising and publicity you are ready to promote a brand. The logo is a vital element of the brand as it distinguishes you from others. It can be revamped when the market trends change. Brands are best developed using the right IMC strategy so they can find consumers in the large target market and this requires research. After that, we can build a brand using a marketing mix for IMC. It helps with customer retention and getting new customers. By building brand equity brands can survive n the market. Product information that consumers get leads to making informed decisions about making purchases.

A business message gives the target market awareness about who you are and the benefits you have to offer. By using events at expositions or interacting with consumers online at websites or social media sites we can build associations with the consumers. When we have a large following the perception of the brand in the market will be positive. More prospects will trust us and try it. From the experience they get online and from the product use, they will be loyal.

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